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20
May
Thanks to the Yahoo! acquisition, Tumblr is gaining more mainstream notoriety. So glad Market Well got in early. Excited to see what this deal does for our content.
17
May
Forget summer, at Market Well we’re looking forward to Fall because that’s when TV media buys are the most fun. Our favorite show that’s slotted to debut is Trophy Wife. We’ve wondered when a network would try to attract the GCB audience again. Hooray for ABC!
02
May
Imitation No Longer Best Form of Flattery!
Last week Dove’s ‘Real Beauty’ campaign went viral in a big way. The latest video projects entitled ‘Sketches’ feature women describing themselves to a sketch artist; then feature another woman, whom each subject had not met before their sketch day, describing the subject. The resounding message is that each woman was more beautiful than she knew.
While the campaign has drawn some criticism for its homogenous casting of white women, the overall result for Dove brand’s highly emotional message has been astoundingly positive. So positive in fact that a spoof video came out almost immediately. This leads us to believe that imitation is no longer the biggest form of flattery in the ad world. Spoofing is. Watch and enjoy!
30
Apr
Writers (or at least those of us writing in English) are ever challenged by working in an increasingly gender-neutral world. While there are avenues around him and her in many cases, pronouns continually mystify us. Never fear, some teens in Baltimore have devised a simple solution. It’s yo!
That’s right, just use yo instead of him, her, he, she when writing gender neutral prose and everyone, at least everyone in the Baltimore teen world, should understand who you mean.
Too afraid to embrace the yo trend? Need to stay conservative? Just wait it out. The term may catch on, or it may go the way on thon.
15
Jan
Today the announcement came that Daniel J. Edelman, to many the father of modern public relations, passed away at age 92. While it is always sad to loose major cultural contributors, Edelman’s obituary reads like a beautiful timeline of progress in our world. There is definitely much to admire about a man who could use the source of his livelihood, and capitalistic pursuits of so many others, to make a positive impact on society while boosting profits for clients.
08
Jan
Great news for lovers of smelly, moldy Roquefort. Scientists have concluded that the cheese is major contributor to the ‘French Paradox’ because of its anti-inflammatory properties that could help prevent heart disease. Even better, the ripe cheese helps stomach lining, gut and skin health. Combine with anti-oxidant rich red wine and enjoy a small meal with a variety of health benefits.
Bon Appetit!
04
Jan
Great Creative! Love Google’s use of Cookie Monster & his 2013 resolutions to promote Google Play. Simply brilliant, engaging and fun.
(Source: adage.com)
06
Dec
Amazing story sharing by Expedia and their creative agencies. Such poignant messages about how doing good business can do good in the world are inspirational.
I wish more business would create marketing solutions that support worthy causes and encourage us all to be deeper, better and more thoughtful human beings.
Expedia Find Your Strength (by Expedia)
If you fail to plan, you are planning to fail!
21
Nov
Today, a client told me: ‘You expanded my belief in what’s possible.’ That’s big!
