Esquire Theme by Matthew Buchanan
Social icons by Tim van Damme

23

Sep

Ad Agencies Argue Over What Is Advertising.

Advertising is getting an Extreme Makeover.  With what seems like a a never-ending parade of new media platforms, niche reach, and methods for messaging the once crystal clear advertising process is in the midst of one very messy, some might even say bloody, transformation.  We hope the result is beautiful.  

Read more here.

19

Sep

Guilty of Workplace TMI? Get Close to Co-Workers without Over Sharing.

Developing relationships inside the office can be tricky.  Too much information about deeply personal experiences can make others feel, well, awkward.  Too little can make you seem like a cold fish.  This week the Harvard Business Review laid out some smart guidelines for building appropriate personal communication boundaries in the work place. 

(Source: marketwellnow.com)

12

Sep

Refreshing Writing About Real Human Bodies.

As professionals in the ad world photo retouching is part of the service we provide to our clients.  Why: 

Mainly because it helps our ads look better in print and online.  And, sometimes people ask for it.  And, usually they want it.  

Is this because so much retouching is already on display?  Perhaps.  Is it because they wish to be more physically attractive?  Often, yes, but not always.  

Usually we retouch work with a very light hand.  We do this so the person in the photos is thrilled with how he / she looks and so that things like light and skin tone are consistent throughout the image. 

When we read this piece by Portland LPM, Dale Favier we found it to be delightfully refreshing.  Ads are often designed to sell fantasy and ideals.  This is why real life beauty is so much more profound. 

(Source: marketwellnow.com)

09

Sep

Life is not about focusing on the obstacles. It’s about how you handle them, and whether you get enlightenment or levity from the way your do it.
Drew Barrymore

08

Aug

Great writing requires lots of practice, discipline and a creative mind.

“When you can’t create you can work.”

In 1932, the famous writer and painter, Henry Miller, created a work schedule that listed his “Commandments” for him to follow as part of his daily routine. This list was published in the book,Henry Miller on Writing.

  1. Work on one thing at a time until finished.
  2. Start no more new books, add no more new material to “Black Spring.”
  3. Don’t be nervous. Work calmly, joyously, recklessly on whatever is in hand.
  4. Work according to Program and not according to mood. Stop at the appointed time!
  5. When you can’t create you can work.
  6. Cement a little every day, rather than add new fertilizers.
  7. Keep human! See people, go places, drink if you feel like it.
  8. Don’t be a draught-horse! Work with pleasure only.
  9. Discard the Program when you feel like it—but go back to it next day.Concentrate. Narrow down. Exclude.
  10. Forget the books you want to write. Think only of the book you are writing.
  11. Write first and always. Painting, music, friends, cinema, all these come afterwards.

06

Aug

Easy reading is damn hard writing.
Maya Angelou

05

Aug

Smart.

Dove: Thought Before Action (by Ogilvy Toronto)

09

Jul

I’m not funny. What I am is brave.
Lucille Ball 

(Source: marketwellnow.com)

08

Jul

Merde! Starbucks Markets Not-So-Tasty Pastries as Great French Food.

About a week ago I decided I needed a pain au chocolat with enough urgency to give the new Starbucks pastry line a try.  The marketing campaign certainly made these food products seem delightful, and packaging made them look even better.  Why not? 

Here’s why not: 

The marketing promise is not authentic for several reasons— 

1. Customer Service: The team at Starbucks is not well-trained and unable to describe the French menu. I asked for a pain au chocolat but the team member didn’t know what that was, she only understood chocolate croissant; that should have been my first clue

2. Food Preparation: I received a scalding hot ‘chocolate croissant’. 

3. Attitude, Attitude: When I asked for a different ‘chocolate croissant’ because mine was way too hot, I was told that all pastries come hot now.  I explained that mine was much too hot and that traditionally, bakeries in France (and authentic French bakeries in the U.S.) do not reheat pastry because it ruins the layers in the dough. I got the skunk eye and roll.

4. Quality of Experience: I ate my not-scalding-hot ‘chocolate croissant’.  It was bad. The pastry dough was clearly old, likely frozen for too long, and just not at all airy like a good croissant should be. 

Bottom line: Despite all the hype, Starbucks does not serve good food.  It serves nasty reheated pastries with attitude at high prices. I’ll save my money for great food. 

Croissant de Merde

(Source: marketwellnow.com)

03

Jul

Tired of Online Ad Targeting Students Create Cookie Scrambling System

Consumers are noticing more direct online ad targeting based on searches and surfing.  Today, it is very easy for online marketers to learn a lot about your interests, behaviors and shopping habits using relatively simple cookies-enabled ad targeting systems.

However, many consumers think this sort of targeting is an invasion of privacy.  Enter Parsons New School Student, Rachel Law and her band of 25-year-old info scramblers.

Get it?